Article Review: 20 Classic Case Studies Every Business Student Should Know



I hope you will enjoy this article that addresses some issues that a business experiences throughout its life cycle.  Small, medium and large businesses, including women-owned can benefit from the information shared. 

The article notes that:
Although almost every business is unique in its own way, there are some universal lessons that apply to just about any kind of business. In these case studies, we'll take a look at employee performance and retention, supply chain management, growth, ad spending, and more. Although the following are focused on specific businesses, all business students can learn lessons from their triumphs and mistakes. Read on, and you'll find 20 classic case studies you'd do well to know as a business student.

The article therefore looks at some universal lessons that are common in most businesses. Some of the issues addressed in the case studies presented are: dealing with employees and drug abuse, succession planning, retiring employees and knowledge, market expansion and partnership, plus others.

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Written and shared by Dr. Cheryl Cottle